Offering Analytics
This section provides information on how to review analytics for your offering on the Issuance platform.
Last updated
This section provides information on how to review analytics for your offering on the Issuance platform.
Last updated
To view the analytics dashboard of any offering, please follow these instructions.
Navigate to the
Click on the title of the offering whose analytics you want to view.
Analytics are updated everyday at 11:59 PM US Pacific Time. They are displayed in two columns, Value, which is the total for the offering's history, and 7-Day, which is the percent change in the individual analytic over the past 7 days.
This is the amount of individuals who have visited the offering page.
This is the breakdown of the countries investors have visited the offering page from.
Offering Page Signups
This is the number of investors who created an account through the offering's URL.
Investment Commitments
This is the number of new investors who committed to investing after accessing the offering through your offering's URL.
This is the investment funnel for the offering. It shows the amounts committed, amounts received, and the amounts invested.
Total Amount Committed
This is the amount of money committed to the offering.
Number of Commitments
This is the number of individual commitments made to the offering.
Total Amount Received
This is the amount of money the offering has received from investors.
Number of Received Payments
This is the amount of indivual payments the offering has received from investors.
Total Amount Invested
This is the amount of money the offering has received from finalized investments.
Number of Finalized Investments
This is the number of finalized investments the offering has received.
This is a breakdown of the payment methods used in investment commitments the offering.
Card
Investments commitments funded with a credit or debit card. This is further broken down by Apple Pay, Google Pay, and Link.
ACH
Investments commitments funded with an ACH transfer.
Wire
Investments commitments funded with a wire transfer.
This is a breakdown of the investment flow for the offering.
Users Started Only Count
This is a count of the number of users who started the investment process but did not complete it.
Number Of Pending Payments
This is a count of the number of investment payments that are pending.
Investments Missing Signatures
This is the count of the number of investment commitments that are missing signatures.
Number of Finalized Investors
This is the number of investors whose investments have been finalized.
Investments Pending Closing
This is the number of investments that have been funded but have not been finalized.
Investors Pending KYC
This is the number of investors who are pending KYC approval.
Users Pending Approval Count
This is the number of investors who are pending approval.
This is a breakdown of the most common investment sizes for the offering.
Average Investment Size
This is the average size of an investment in the offering. It is calculated by dividing the total amount invested by the number of individual investments.
Minimum Investment Frequency
This is the frequency of investments that are the minimum investment size.
This is a breakdown of investors by their age information.
18-35
This is the number of investors who are between the ages of 18 and 35.
36-65
This is the number of investors who are between the ages of 36 and 65.
65+
This is the number of investors who are older than 65.
Average Age
This is the average age of investors in the offering.
